Business

This is my first blog post on my old blog that never got transferred to DigitalWaypoint. E-waste is clearly defined as “consumer and business electronic equipment that is near or…

Consumers not saving enough has been a huge issue for the US and Acorns may be the answer. Acorns is an application on iOS, Android, and browser that syncs to…

The Marketing series will finally come to a close with the last article covering Internet Advertising. The earliest statistic from Internet Advertisements traces back to 1998 at an $800 million…

We all have heard about advertising campaigns and in this article I'll break down what it actually means in marketing. An advertising campaign is defined as a combination of advertising…

The marketing series of articles have finally reached its last topic which is Advertising and will be covered in three parts. Advertising is defined as non personal communication that is…

As I covered in the last article, the promotion aspect of marketing involved communication. This article will continue this lesson in terms of the promotional mix. The main determinants to…

I am back at the Marketing series of articles yet again. Yet this time the articles focus a little more on the advertising spectrum of marketing beginning with Promotion. Promotion…

This article continues theme of retailing and wholesaling in the form of distribution. Distribution is the logistics required to get the product to the customer. In the manufacturer's view, the…

The previous article covered the structure of retailing that most consumers overlook and so this article will be covering wholesaling in a similar perspective. The act of wholesaling is to sell to other…

We're all aware of the experience of retail brick and mortar establishments but do we really know what makes them tick? In this article, I'll cover the marketing involved in…