Posts by Douglas Ha

We're all aware of the experience of retail brick and mortar establishments but do we really know what makes them tick? In this article, I'll cover the marketing involved in…

The pricing of marketing products is a convoluted subject but it is very useful for marketers; therefore, I'll explain the intricacies involved with the pricing of marketing. You don't need to…

One of the most common conception of marketing is branding. Whether it be a company or individual, it distinguishes the entity. I'm going to be breaking down branding strategy. Branding is…

I'd like to continue where we left off on Product Development with the Product Mix Strategy. The Product Mix is essentially the strategy in which a company would market its products.…

As consumers, we all hear about New Product Development that goes into the Research and Development process. Although, many consumers and even business professionals don’t know the exact steps involved. I…

As consumers, we all hear about Market Research that goes into the Research and Development process. Although, many consumers and even business professionals don't know the exact steps involved. I…

After the company's marketing approach is tailored toward its target market the best way to manage these customers is by using a Customer Relationship Marketing (CRM) software that can be split into its Operational,…

Preface As many of you may know, I'm in my senior year of my B.S. of Business Administration undergraduate program at Saint Mary's College of CA. However, you may not…

Many consumers depict a company's marketing approach to be solely dedicated toward consumer goods; however, institutional goods make up the other half of a company's marketing approach. Therefore, I'll be looking…

The marketer must understand the buying behavior involved before committing to a marketing strategy covered in the last article. The consumer buying behavior can be broken up into five decision making…